As the Executive Producer of Experiential for AT&T and CAA Brand Consulting, I partnered with the client, management, creative teams, and external vendors to execute AT&T’s vision of providing attendees with their signature ‘Recharge Lounge’; A central meeting point offering festival-goers a place to relax and reconnect while enjoying free charging stations, portable charging devices, and Wifi for all.

The Bésame Mucho Music Festival is a major one-day music event held at Dodger Stadium in Los Angeles featuring a massive multi-generational lineup of iconic and contemporary Latin artists, uniting generations, celebrating diverse cultural heritage through genres like Rock en Español, Cumbia, and Reggaeton, and fostering a deep sense of nostalgia and pride.

Key Results:
• 100k festival attendee impressions.
• 300 branded portable phone chargers,
• 60 branded stationary phone charging tables.
• 1500 sq. ft. of wifi-enabled lounge footprint.