Agency / Client: Lonesome Pictopia
Project: Creative Operations Development
As the acting Creative Operations Director, I initiated, planned, and drove the execution of a company-wide operational reorganization for Lonesome Pictopia, a Portland-based custom design services studio.
• Defined processes and operating standards by meeting with client stakeholders to discover current systems.
• Identified and unblocked operational bottlenecks by developing and improving workflows and pipelines for brand strategies including sales, marketing, and communications by standardizing procedures and resources.
• Planned and managed cross-functional teams and project assets to develop and launch a custom website with optimized UX/ UI, covering e-commerce and wholesale functionality.
• Integrated an automated tech stack utilizing the following software: Airtable, Google Suite, Harvest, Shopify, Slack, Zapier, and Zoom.
• Coached company leadership and trained staff on change management and system integration practices to improve communication and transparency of project status across teams.
Key Results:
• Met all goals within scope, timeline, and cost according to the project charter.
• Eliminated the disarray of a “pen-and-paper” management system and integrated the tools and resources required to scale business operations.
• Developed and delivered an operations handbook, training manual, and resource guide for a scalable model and streamlined onboarding practices.
• Measured a revenue increase of 50% within the 6 months following project closing.